01 · THE 48-HOUR PLAYBOOK
Start with five relevant prospects
- Choose a narrow market. One service, one niche, one city. Write down what a good-fit business looks like.
- Review the first 10–15 businesses. Check the source website and date. Remove mismatches and duplicates.
- Pick five to research. Record one factual observation for each. Do not invent pain points, budgets, or advertising activity.
- Write one relevant opening. Use the templates below; replace every bracketed field with a truthful detail.
- Log what happened. Track outreach only through appropriate channels, honor opt-outs, and plan a reasonable follow-up—not a rapid message blast.
The 48 hours describe your preparation plan, not a delivery deadline or a promise of results.